Why use Promotional Products?
This is the third and final of a thre part series of articles on Promotional Products.
I have now covered “What Promotional Products Are?” and “How to use Promotional Products?” I would now like to explain why you should advertise in this manner. Everyone should advertise in some way,
Promotional Products happen to be an effective and economical way to advertise when compared to traditional forms such as print, radio/TV billboards etc. Magazines and newspapers have a very short life span and end up in the recycling bin.
Promotional Products stay with your target audience. A calendar or diary is with your client 365 days a year, a key chain is used every time a person starts his car and a coffee mug is used 2-3 times a day. In terms of exposure a Promotional Product is the most cost effective method of advertising on a cost per exposure basis.
With Promotional Products you are able to customize your promotion to your advantage. For example if you are trying to increase clients at a bank you might want to give out a logoed calculator with every account opened.
A great reason to include Promotional Products in your advertising budget is GOODWILL! Everyone likes to receive a gift! People who receive goodwill gifts tend to be more loyal and place repeat orders. They are also more likely to refer friends and their clients to you.
Promotional Products have DIVERSITY built in. There are more than 800,000 Promotional Items available to help your business. I have included a list from the PPPC (Promotional Products Professionals of Canada) identifying some of the applications of Promotional Products;
Promoting Store Openings
Introduction of New Products
Motivating sales staff/employees
Opening a new Account
Motivating Customers
Increasing Trade Show traffic
Activating Inactive Accounts
Improving Customer relations
Introducing new Sales Staff
Building a Positive Image
Every business encounters one or more of these examples from time to time. Promotional Products are a cost effective, long lasting way to use your advertising dollars.
Please don’t hesitate to contact us to discuss Promotional Products and Branding YOUR Business.
If you would like to discuss these and any other Promotional idea to “Brand” your business please feel free to contact us at 250-317-4333.






