Promotional Products – What and Why?
According to Wikipedia, (internet encyclopedia): “Promotional Products or Advertising Specialties is the impression of company logo or information on literally tens of thousands of different products to help promote their company name or the theme they have on the product.”, in other words any item given away in any way to advertise your business or increase sales of your product or service.
You’ve seen Promotional Products used in political campaigns but companies also use them as a way to motivate or reward employees as well as to give and thank loyal customers or to entice new customers. Some examples of popular Promotional Products are coffee mugs/travel mugs, pens, pencils, T shirts, jackets and other types of clothing, umbrellas, candy, ball caps, key chains, etc, etc.
A survey of 180 college students at 5 Universities in the U.S. said that Promotional Products are “Influential and Appreciated”. 95% of these students mentioned “Appreciation” at receiving the items, and 85% could name an imprinted item in their possession or in their home. 83% said that Promotional Products would motivate them to; respond to a survey, patronize a business, purchase a product, enter a contest donate to a charity or buy a service.
A survey conducted by the PPAI (Promotional Products Association International) revealed that 71% of those surveyed had received at least Promotional item in the last year and that 76% of those people remembered the name of the business mentioned on the product; compared to only 53% remembering an advertiser mentioned in a newspaper in the past week.
Remember Promotional Products allow you to target the people you want to attract rather than using more traditional “shot gun” types of advertising.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
