What is a Promotional Product?
How Promotional Products Compare
Christmas is approaching so fast and I was wondering what to report for my December newsletter. I decided to do a 3 part “Promotional Products 2011!
The first being “What is a Promotional Product?”
The words “Promotional Products” is actually a blanket term for a wide range of items. I’ve tried to narrow this down to 5 groups.
AD SPECIALTIES – An ad specialty usually comes with a logo or promotional message on it, and has a practical use. A few examples would be, mugs, pens calendars, key tags etc. The list can be endless but the important thing to remember is that Ad Specialties are generally given with no obligation.
PREMIUMS – Premiums on the other hand, come with strings attached. These Premiums are offered as an incentive for your clients to respond in a certain manner; for example “Purchase this bike and receive a free water bottle”.
AWARDS – These are usually in the form of lapel or service pens, jewelry, watches, clocks crystals etc. The recognition is often more important than the award, but it is a symbol of the honour received. These awards usually have an inscription showing the individuals’ name, the reason for receiving the award and the date.
BUSINESS GIFTS – These are usually given to customers, employees or suppliers, to thank, recognize performance, or develop new business. About half of all corporations give these business gifts and find them very effective. A few examples of these gifts would be Clothing, Golf Accessories, or Pen and Pencil sets.
MISCELLANEOUS PROMOTIONS – This is a catchall for any items that do not fit a specific category. These might include products for membership in a club or sponsorship; for example the company name or logo imprinted on a jacket, hat or shirt etc. Souvenirs for tourists, such as coffee mugs, key chains, hats or towels. Promotional events very often use logoed balloons and banners to promote their events.
If you would like to discuss these and any other Promotional idea to “Brand” your business please feel free to contact us at 250-317-4333.
November 29th, 2011 at 12:10 am
This information must know everyone. It can help to make work of the company better.
December 9th, 2011 at 4:07 am
Thanks for posting your insights and experiences.
Nowadays Promotional Products are the best way to advertise and promote companies.