How are Promotional Used?

In my second installment about Promotional Products I wanted to discuss how they are used.

Promotional Products are used both internally and externally in any business, to achieve many goals.

When you are trying to build CUSTOMER LOYALTY , customers who receive a Promotional Product generally reorder sooner and place more repeatorders. It has also been shown that businesses who receive Promotional Products remember advertisers longer.

When used in DIRECT MAIL ADVERTISING , including a Promotional Product increases response rates. For example you could say; “Receive a free note pad with a new order”.

EMPLOYEE PERFORMANCE can be improved when Promotional Products are used as incentives, bonuses or gifts. These types of rewards tell your staff that you appreciate them and want to keep them happy. (If you provide staff with a nice team jacket or vest you receive the added advertising bonus of them walking around wearing your logo for all to see).

TRADE SHOWS are an excellent medium for Promotional Products. It has been proven to increase traffic and awareness at booths giving out Promotional Products.

What I am saying is that promotional Products help CREATE AWARENESS for your business. They put your name in front of your excisting clients as well as prospective clients every day. Promotional Products a great way to advertise and Brand your business!

If you would like to discuss these and any other Promotional idea to “Brand” your business please feel free to contact us at 250-317-4333.

This entry was posted on Wednesday, January 12th, 2011 at 8:06 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “How are Promotional Used?”

My Blog Title Says:
August 13th, 2011 at 5:51 pm
Title…

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Consumers Love Promotional Products Says:
September 25th, 2011 at 12:30 am
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Testimonials

Several years ago, I was approached by Bruce Falkins of Falkins Advertising Specialties supplier of Kelowna promotional products. Although not convinced of the value of “giveaway” products, I agreed to purchase some magnets and key chains, as well as a seemingly endless array of pens. I was pleasantly surprised from the reaction and gratitude that, my customers expressed.

After a couple of years, I decided to try, on my Bruce Falkins suggestion, a lanyard style keychain, with my company name and phone number. My phone number was to be prominent, in that it was easy to remember number. (707-0700)

It was suggested, that I put every customers keys on one of these lanyards. The results were amazing. The bright red lanyard, prominently displaying my phone number, was on every one of my customer’s key sets. Customers asked for a spare, for their kids keys, or the cabin keys, etc. etc.. I was so pleased we ordered a second colour of lanyard. The cost to have my company phone number, in every customer’s car was insignificant.

This program is far cheaper than newspaper advertising, and keeps my phone number , literally on hand, on a permanent basis. It is amazingly cost effective, and has actually reduced my monthly advertising budget.

We have since progressed to a greater variety of items, all prominently displaying 707-0700, included coffee mugs, golf tees and shoe bags, wall clocks, premium quality pens and knives plus many others.

Ian Beaton - Owner
OK Tire Westbank

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I believe in using promotional products and have found Falkins Advertising to be the “Best of the Okanagan”. I have known and used Bruce Falkins’ services for many years and have ordered pens, shirts, vests, travel mugs and he has even custom stitched my logo onto some of my own products.

Bruce has always been prompt for appointments, fair with his pricing and reliable, always delivering what was promised and ordered. I appreciate and look forward to his new product emails and newsletter that he sends out monthly.

Jim Belshaw Roy’s Shoes - Kelowna Boots and Repairs
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We have had the pleasure of getting to know Bruce Falkins socially over the past 10 years through the Rotary, and various other business transactions. We have always found him to be straight forward, pleasant, honest and punctual. We have no hesitation in recommending him to friends and business associates in need of promotional products.
Wayne and Julie Evans

The Evans Gallery and Framing,
Kelowna, B.C.

As Finance Manager at the Kelowna Women’s Shelter, I am always searching for affordable, effective ways to inform our community of the impacts of family violence. As well, I want to let people know how our services can empower women to make positive changes. At our first meeting, Bruce readily understood our goals and our challenges.......Bruce’s optimism is contagious. His belief in the strength and resilience of the individual person and his concerns for our community are closely aligned with the vision of our society.
Click here to read full Testimonial

Mary Chamberlain /Finance Manager
Kelowna Womans Shelter

Falkins Advertising Specialties