Promotional Pens keep Writing and Writing
This month I wanted to talk about “Promotional Pens”. I’ve spoken about these before but recently I’ve had a couple of comments from different clients and I wanted to address them.
I was in a client’s office and happened to ask how the pens they purchased a few months ago were going over. His answer was that “people liked them so much; he had to keep them locked up so that his customers wouldn’t steal them”!
Another client of mine called to tell me that she had been at Safeway and the Cashier was using one of her pens and she was so excited to see that they were moving around town she just had to call and let me know.
Promotional Pens are meant to be spread like seeds amongst your customers and future customers, hiding them does no one any good! It really doesn’t matter as to your pen being used by your staff, fiends or clients as long as they are moving from hand to hand with your message being broadcast as they move.
Did you know that Promotional Pens are second only to clothing in the Promotional Products industry and that over $2 Billion worth of Promotional Pens are sold annually?
Promotional Pens have become the staple of just about every Promotional campaign; imagine your company name or logo on every pen you present to your clients and potential clients. “They stay at the finger tips of “your” customers”.
So remember “Writing Instruments” when you are contemplating your next Promotional campaign in Kelowna, there is a place for the basic “Stick” or plastic pen on up to a beautiful engraved mental pen and you will be pleasantly surprised at the cost.
The next time you are at a trade show, a conference or sign up the big contract with a new client consider leaving them with a Promotional Pen, one of the best ways to “Brand” your business.
Please feel free to call me to discuss different promotiional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Wow! Go Canada Go!
I can’t believe the Olympics are over, I think I’m going through Olympic withdrawal now that I can’t turn to it when I get home. We have lots to be proud of, 14 Gold medals, the all time high for a country in the Winter Olympics, plus Gold in the hockey. Our athletes win or lose really did us proud!
Back to the business of Promotion! The Olympics showed us just how valuable branding is. Everywhere you looked in Vancouver you saw a sea of red and white, our country looked wonderfully patriotic.
We can accomplish the same thing in our businesses, perhaps not on the same scale but whenever we are in our place of business, in a trade show, or attend a sales meeting or even go to the mall, if we are showing our corporate logos, we our showing ourselves at our best.
This doesn’t just apply to clothing. Mugs, pens, fridge magnets, lip balm, desk accessories etc. etc. These all allow us to show off our businesses.
Now is the time to start thinking about what we will be handing out or wearing to promote our brands this spring and summer, so please call at any time to discuss your Promotional or branding needs.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
PROMOTIONAL PRODUCTS What are they? When is the right time to use them?
The greatest value of Promotional Products comes from their ability to get an effective, targeted marketing message in front of the prospects and clients you have to reach, without the wastes high costs associated with other media.
The definition of “Promotional Products”, is any useful item showing off your company logo, name or advertising message, however the best promotional products don’t just brand, they generate actual, measurable results.
WHAT IS A SUCCESFUL PROMOTION?
• An audience-appropriate product. – The most compelling marketing message in the world is lost on the recipient if the promotional item is not appropriate to your target audience.
• An effective message. – Very often, a promotional product shows only a company name or logo without any strong benefit statement, advantage or call to action. It usually costs no more to add these things to the imprint, but it can have a dramatic effect on the entire campaign.
• Targeted, Qualified recipients. – Very few companies can afford to market to everyone, so each promotion should be geared towards your target audience.
• Timing is everything. – A perfect marketing message delivered either too soon or too late does not produce positive results. I.e.: Calendars!
When you imprint an audience-appropriate product with an effective marketing message and deliver it to motivated recipient at the proper time, you dramatically increase your likelihood of success. Falkins Advertising helps our clients to master the four factors of a successful promotion!
WHAT ARE THE MOST POPULAR PROMTIONAL PRODUCTS?
There are over 650,000 items available providing a wealth of choices to fit any target audience and message.
According to the PPAI (Promotional Products Association International) the top 10 promotional product categories in North America are;
1. Wearables 29.3%
2. Writing Instruments 10.6%
3. Desk/office. Business accessories 7.6%
4. Calendars 7%
5. Bags 5.9%
6. Glassware/ceramics 5.5%
7. Recognition awards, watches/clocks etc. 4%
8. Magnets/buttons/badges/stickers 3.5%
9. Automotive accessories 3.5%
10. Sporting goods/leisure products 3.3%
If you would like to enhance your image and achieve a stronger bottom line through the use of promotional products please contact Bruce at;
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
