What is a Promotional Product?
How Promotional Products Compare
Christmas is approaching so fast and I was wondering what to report for my December newsletter. I decided to do a 3 part “Promotional Products 2011!
The first being “What is a Promotional Product?”
The words “Promotional Products” is actually a blanket term for a wide range of items. I’ve tried to narrow this down to 5 groups.
AD SPECIALTIES – An ad specialty usually comes with a logo or promotional message on it, and has a practical use. A few examples would be, mugs, pens calendars, key tags etc. The list can be endless but the important thing to remember is that Ad Specialties are generally given with no obligation.
PREMIUMS – Premiums on the other hand, come with strings attached. These Premiums are offered as an incentive for your clients to respond in a certain manner; for example “Purchase this bike and receive a free water bottle”.
AWARDS – These are usually in the form of lapel or service pens, jewelry, watches, clocks crystals etc. The recognition is often more important than the award, but it is a symbol of the honour received. These awards usually have an inscription showing the individuals’ name, the reason for receiving the award and the date.
BUSINESS GIFTS – These are usually given to customers, employees or suppliers, to thank, recognize performance, or develop new business. About half of all corporations give these business gifts and find them very effective. A few examples of these gifts would be Clothing, Golf Accessories, or Pen and Pencil sets.
MISCELLANEOUS PROMOTIONS – This is a catchall for any items that do not fit a specific category. These might include products for membership in a club or sponsorship; for example the company name or logo imprinted on a jacket, hat or shirt etc. Souvenirs for tourists, such as coffee mugs, key chains, hats or towels. Promotional events very often use logoed balloons and banners to promote their events.
If you would like to discuss these and any other Promotional idea to “Brand” your business please feel free to contact us at 250-317-4333.
Love In The Office – Promotional Products Work!
Please feel free to call me to discuss different promotional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Create a Buzz!! As posted in Beyond 50 Fall Edition
At Falkins Advertising Specialties our specialty is in Corporate Apparel Wear, Beverage Containers, Bags,
Business Gifts, Writing Instruments Tools and Knives.
What is the mission of your nonprofit organization? Most non-profits exist to spreadthe word about an important issue or to raise money to meet a need. Promotional products can serve as an important part of your strategy in many different ways.
The purposes of promotional products usually fall into one of the following categories:
- increase name recognition
- advertise a product or services the word, promotional items can
- thank customers or contributors
- raise funds
- increase support for a cause
Non-profit agencies often find themselvesworking on public awareness advertising and marketing campaigns. While radio PSAs and flyers are good ways of spreading the word, promotional items can really launch a message in a way that it can’t be ignored. Whether your message is a greener Earth or cleaner lungs promotional items can
help create a“buzz” for your cause.
Bruce Falkins has been very involved locally on the local boards and eventually President of the “Central Okanagan Home Based Business Association (COHBBA). Bruce was also a director of the Promotional Products Professionals
of Canada (PPPC) for five years. He is also a member of the Rotary Club of Kelowna Sunrise and has held many positions on the board including President. In 2010-2011
Bruce accepted the position of Assistant District Governor for Area 4 of the CentralOkanagan responsible
for helping the nine local Rotary Clubs as well as two Interact clubs and one Rotaract Club. One of the
main reasons Bruce joined Rotary was its incredible scope. We can work with local organizations as well as around
the world, and my contribution “does”make a difference.One of my most fulfilling local projects is our
clubs “Dictionary” program where each year we deliver a dictionary to every grade three students at Pearson Road Elementary School. This dictionary is theirs to keep and used at home and school year after year.
“Promotional Products to Brand YOUR Business”
As posted in Beyond 50 Fall Edition
Love In The Kitchen – Promotional Products Work!
Please feel free to call me to discuss different promotional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Ramesh Ferris – Guess speaker at the Rotary Centre for the Arts in Kelowna
Ramesh Ferris – Guess Speaker
Ramesh Ferris, a man who hand cycled across Canada, will speak in Kelowna about surviving polio. Ramesh’s visit is being sponsored by the Rotary Clubs of the Central Okanagan.
A Canadian polio survivor and long distance cyclist Ramesh Ferris will speak at the Rotary Centre for the Arts in Kelowna on October 30, 2010.
Born in Tamil Nadu, India, Ramesh was infected by polio when he was six months old. At the age of two he was adopted by Canadian parents in Whitehorse Yukon Territories and, after many surgeries and physical rehabilitation, learned to walk with the aid of crutches.
Ramesh Ferris first made the news in 2008, when he hand-cycled across Canada to help Rotary raise awareness and funds to fight this disease that still threatens children in parts of Africa and Asia. Ramesh hand cycled more than 7,110 km by hand cycle over 173 days, and raised $318,000.00 Cdn. and increased the awareness of polio dramatically.
Ramesh is a Paul Harris Fellow, Vice President of the Whitehorse Rotary Club, and Chair of the Rotary PolioPlus Committee for his club. In April 2010 Ramesh released his first book entitled “Better than a Cure, One Man’s Journey to Free the World of Polio”. His book will be available, for purchase (at $20.00 per book) and for him to sign at the event on October 30, 2010. Proceeds benefit Rotary PolioPlus.
Most recently Ramesh shared Rotary’s message of Polio Eradication to delegates at the 2010 Rotary International Convention in Montréal, including The Prime Minister of Canada, Stephen Harper,His Royal Highness Prince Phillip and Her Royal Highness Queen Elizabeth II.
This November Ramesh has been invited to speak at the United Nations as part of Rotary International Day. Ramesh is looking forward to speaking in Kelowna and sharing his personal journey of surviving Polio and invites everyone to join with Rotary in their efforts of making our global community polio free!
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Reach & Recall—How Promotional Products Compare
Please feel free to call me to discuss different promotional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Sanmar Collection for you to review
Please feel free to call me to discuss different promotional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Promotional Clothing Products
Spring is here and summer is just around the corner and one of the most popular promotional products out there at this time of year is “Promotional Clothing”. Here in the Okanagan golf clothing is always popular, on the golf course or in the office, but there are many other ways to promote with clothing.
Promotional clothing is a great way to market your business and build your “Brand”. An embroidered shirt has now become “fashionable”.
Promotional clothing has moved way beyond your basic “T” shirt and ball caps, (although they are still great for specific events).
Wearing a “logo” or your “Brand” at work provides a professional image for staff members and helps improve the overall appearance of the workplace. Your staff will also be visible when out in public as well increasing company visibility.
Probably one of the best ways to stand out from the crowd at trade shows, conferences and special events is to have your staff visible and professional in there branded clothing, wearing your logoed shirts makes you stand out in the crowd.
Remember promotional clothing is also a great way to show your appreciation to your clients and staff as well. They are very often prized items at golf tournaments and you will see your clients wearing your brand for a long time to come.
Why not “stand out in a crowd” and wear you brand proudly this summer.
Please feel free to call me to discuss different clothing ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
PROMOTIONAL PRODUCTS What are they? When is the right time to use them?
The greatest value of Promotional Products comes from their ability to get an effective, targeted marketing message in front of the prospects and clients you have to reach, without the wastes high costs associated with other media.
The definition of “Promotional Products”, is any useful item showing off your company logo, name or advertising message, however the best promotional products don’t just brand, they generate actual, measurable results.
WHAT IS A SUCCESFUL PROMOTION?
• An audience-appropriate product. – The most compelling marketing message in the world is lost on the recipient if the promotional item is not appropriate to your target audience.
• An effective message. – Very often, a promotional product shows only a company name or logo without any strong benefit statement, advantage or call to action. It usually costs no more to add these things to the imprint, but it can have a dramatic effect on the entire campaign.
• Targeted, Qualified recipients. – Very few companies can afford to market to everyone, so each promotion should be geared towards your target audience.
• Timing is everything. – A perfect marketing message delivered either too soon or too late does not produce positive results. I.e.: Calendars!
When you imprint an audience-appropriate product with an effective marketing message and deliver it to motivated recipient at the proper time, you dramatically increase your likelihood of success. Falkins Advertising helps our clients to master the four factors of a successful promotion!
WHAT ARE THE MOST POPULAR PROMTIONAL PRODUCTS?
There are over 650,000 items available providing a wealth of choices to fit any target audience and message.
According to the PPAI (Promotional Products Association International) the top 10 promotional product categories in North America are;
1. Wearables 29.3%
2. Writing Instruments 10.6%
3. Desk/office. Business accessories 7.6%
4. Calendars 7%
5. Bags 5.9%
6. Glassware/ceramics 5.5%
7. Recognition awards, watches/clocks etc. 4%
8. Magnets/buttons/badges/stickers 3.5%
9. Automotive accessories 3.5%
10. Sporting goods/leisure products 3.3%
If you would like to enhance your image and achieve a stronger bottom line through the use of promotional products please contact Bruce at;
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
