Sandmar Collection for your to review
Please feel free to call me to discuss different promotiional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Promotional Clothing Products
Spring is here and summer is just around the corner and one of the most popular promotional products out there at this time of year is “Promotional Clothing”. Here in the Okanagan golf clothing is always popular, on the golf course or in the office, but there are many other ways to promote with clothing.
Promotional clothing is a great way to market your business and build your “Brand”. An embroidered shirt has now become “fashionable”.
Promotional clothing has moved way beyond your basic “T” shirt and ball caps, (although they are still great for specific events).
Wearing a “logo” or your “Brand” at work provides a professional image for staff members and helps improve the overall appearance of the workplace. Your staff will also be visible when out in public as well increasing company visibility.
Probably one of the best ways to stand out from the crowd at trade shows, conferences and special events is to have your staff visible and professional in there branded clothing, wearing your logoed shirts makes you stand out in the crowd.
Remember promotional clothing is also a great way to show your appreciation to your clients and staff as well. They are very often prized items at golf tournaments and you will see your clients wearing your brand for a long time to come.
Why not “stand out in a crowd” and wear you brand proudly this summer.
Please feel free to call me to discuss different clothing ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
PROMOTIONAL PRODUCTS What are they? When is the right time to use them?
The greatest value of Promotional Products comes from their ability to get an effective, targeted marketing message in front of the prospects and clients you have to reach, without the wastes high costs associated with other media.
The definition of “Promotional Products”, is any useful item showing off your company logo, name or advertising message, however the best promotional products don’t just brand, they generate actual, measurable results.
WHAT IS A SUCCESFUL PROMOTION?
• An audience-appropriate product. – The most compelling marketing message in the world is lost on the recipient if the promotional item is not appropriate to your target audience.
• An effective message. – Very often, a promotional product shows only a company name or logo without any strong benefit statement, advantage or call to action. It usually costs no more to add these things to the imprint, but it can have a dramatic effect on the entire campaign.
• Targeted, Qualified recipients. – Very few companies can afford to market to everyone, so each promotion should be geared towards your target audience.
• Timing is everything. – A perfect marketing message delivered either too soon or too late does not produce positive results. I.e.: Calendars!
When you imprint an audience-appropriate product with an effective marketing message and deliver it to motivated recipient at the proper time, you dramatically increase your likelihood of success. Falkins Advertising helps our clients to master the four factors of a successful promotion!
WHAT ARE THE MOST POPULAR PROMTIONAL PRODUCTS?
There are over 650,000 items available providing a wealth of choices to fit any target audience and message.
According to the PPAI (Promotional Products Association International) the top 10 promotional product categories in North America are;
1. Wearables 29.3%
2. Writing Instruments 10.6%
3. Desk/office. Business accessories 7.6%
4. Calendars 7%
5. Bags 5.9%
6. Glassware/ceramics 5.5%
7. Recognition awards, watches/clocks etc. 4%
8. Magnets/buttons/badges/stickers 3.5%
9. Automotive accessories 3.5%
10. Sporting goods/leisure products 3.3%
If you would like to enhance your image and achieve a stronger bottom line through the use of promotional products please contact Bruce at;
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
