Why use Promotional Products?
This is the third and final of a thre part series of articles on Promotional Products.
I have now covered “What Promotional Products Are?” and “How to use Promotional Products?” I would now like to explain why you should advertise in this manner. Everyone should advertise in some way,
Promotional Products happen to be an effective and economical way to advertise when compared to traditional forms such as print, radio/TV billboards etc. Magazines and newspapers have a very short life span and end up in the recycling bin.
Promotional Products stay with your target audience. A calendar or diary is with your client 365 days a year, a key chain is used every time a person starts his car and a coffee mug is used 2-3 times a day. In terms of exposure a Promotional Product is the most cost effective method of advertising on a cost per exposure basis.
With Promotional Products you are able to customize your promotion to your advantage. For example if you are trying to increase clients at a bank you might want to give out a logoed calculator with every account opened.
A great reason to include Promotional Products in your advertising budget is GOODWILL! Everyone likes to receive a gift! People who receive goodwill gifts tend to be more loyal and place repeat orders. They are also more likely to refer friends and their clients to you.
Promotional Products have DIVERSITY built in. There are more than 800,000 Promotional Items available to help your business. I have included a list from the PPPC (Promotional Products Professionals of Canada) identifying some of the applications of Promotional Products;
Promoting Store Openings
Introduction of New Products
Motivating sales staff/employees
Opening a new Account
Motivating Customers
Increasing Trade Show traffic
Activating Inactive Accounts
Improving Customer relations
Introducing new Sales Staff
Building a Positive Image
Every business encounters one or more of these examples from time to time. Promotional Products are a cost effective, long lasting way to use your advertising dollars.
Please don’t hesitate to contact us to discuss Promotional Products and Branding YOUR Business.
If you would like to discuss these and any other Promotional idea to “Brand” your business please feel free to contact us at 250-317-4333.
How are Promotional Used?
In my second installment about Promotional Products I wanted to discuss how they are used.
Promotional Products are used both internally and externally in any business, to achieve many goals.
When you are trying to build CUSTOMER LOYALTY , customers who receive a Promotional Product generally reorder sooner and place more repeatorders. It has also been shown that businesses who receive Promotional Products remember advertisers longer.
When used in DIRECT MAIL ADVERTISING , including a Promotional Product increases response rates. For example you could say; “Receive a free note pad with a new order”.
EMPLOYEE PERFORMANCE can be improved when Promotional Products are used as incentives, bonuses or gifts. These types of rewards tell your staff that you appreciate them and want to keep them happy. (If you provide staff with a nice team jacket or vest you receive the added advertising bonus of them walking around wearing your logo for all to see).
TRADE SHOWS are an excellent medium for Promotional Products. It has been proven to increase traffic and awareness at booths giving out Promotional Products.
What I am saying is that promotional Products help CREATE AWARENESS for your business. They put your name in front of your excisting clients as well as prospective clients every day. Promotional Products a great way to advertise and Brand your business!
If you would like to discuss these and any other Promotional idea to “Brand” your business please feel free to contact us at 250-317-4333.
What is a Promotional Product?
How Promotional Products Compare
Christmas is approaching so fast and I was wondering what to report for my December newsletter. I decided to do a 3 part “Promotional Products 2011!
The first being “What is a Promotional Product?”
The words “Promotional Products” is actually a blanket term for a wide range of items. I’ve tried to narrow this down to 5 groups.
AD SPECIALTIES – An ad specialty usually comes with a logo or promotional message on it, and has a practical use. A few examples would be, mugs, pens calendars, key tags etc. The list can be endless but the important thing to remember is that Ad Specialties are generally given with no obligation.
PREMIUMS – Premiums on the other hand, come with strings attached. These Premiums are offered as an incentive for your clients to respond in a certain manner; for example “Purchase this bike and receive a free water bottle”.
AWARDS – These are usually in the form of lapel or service pens, jewelry, watches, clocks crystals etc. The recognition is often more important than the award, but it is a symbol of the honour received. These awards usually have an inscription showing the individuals’ name, the reason for receiving the award and the date.
BUSINESS GIFTS – These are usually given to customers, employees or suppliers, to thank, recognize performance, or develop new business. About half of all corporations give these business gifts and find them very effective. A few examples of these gifts would be Clothing, Golf Accessories, or Pen and Pencil sets.
MISCELLANEOUS PROMOTIONS – This is a catchall for any items that do not fit a specific category. These might include products for membership in a club or sponsorship; for example the company name or logo imprinted on a jacket, hat or shirt etc. Souvenirs for tourists, such as coffee mugs, key chains, hats or towels. Promotional events very often use logoed balloons and banners to promote their events.
If you would like to discuss these and any other Promotional idea to “Brand” your business please feel free to contact us at 250-317-4333.
Create a Buzz!! As posted in Beyond 50 Fall Edition
At Falkins Advertising Specialties our specialty is in Corporate Apparel Wear, Beverage Containers, Bags,
Business Gifts, Writing Instruments Tools and Knives.
What is the mission of your nonprofit organization? Most non-profits exist to spreadthe word about an important issue or to raise money to meet a need. Promotional products can serve as an important part of your strategy in many different ways.
The purposes of promotional products usually fall into one of the following categories:
- increase name recognition
- advertise a product or services the word, promotional items can
- thank customers or contributors
- raise funds
- increase support for a cause
Non-profit agencies often find themselvesworking on public awareness advertising and marketing campaigns. While radio PSAs and flyers are good ways of spreading the word, promotional items can really launch a message in a way that it can’t be ignored. Whether your message is a greener Earth or cleaner lungs promotional items can
help create a“buzz” for your cause.
Bruce Falkins has been very involved locally on the local boards and eventually President of the “Central Okanagan Home Based Business Association (COHBBA). Bruce was also a director of the Promotional Products Professionals
of Canada (PPPC) for five years. He is also a member of the Rotary Club of Kelowna Sunrise and has held many positions on the board including President. In 2010-2011
Bruce accepted the position of Assistant District Governor for Area 4 of the CentralOkanagan responsible
for helping the nine local Rotary Clubs as well as two Interact clubs and one Rotaract Club. One of the
main reasons Bruce joined Rotary was its incredible scope. We can work with local organizations as well as around
the world, and my contribution “does”make a difference.One of my most fulfilling local projects is our
clubs “Dictionary” program where each year we deliver a dictionary to every grade three students at Pearson Road Elementary School. This dictionary is theirs to keep and used at home and school year after year.
“Promotional Products to Brand YOUR Business”
As posted in Beyond 50 Fall Edition
Consumers Love Promotional Products
Please feel free to call me to discuss different promotional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
End Polio Now “the Last Hurdle”
After 20 years of hard work, Rotary and its partners are on the brink of eradicating this tenacious disease, but a strong push is needed now to root it out once and for all. It is a window of opportunity of historic proportions.
Your contribution will help Rotary raise $200 million to match $355 million in challenge grants received from the Bill & Melinda Gates Foundation. The resulting $555 million will directly support immunization campaigns in developing countries, where polio continues to infect and paralyze children, robbing them of their futures and compounding the hardships faced by their families.
As long as polio threatens even one child anywhere in the world, children everywhere remain at risk. The stakes are that high.
“If we all have the fortitude to see this effort through to the end, then we will eradicate polio.”
- Bill Gates
Falkins – GOLF MARKERS – Promotional Items Kelowna
Give me a call to place your order!!! 250-317-4333
Bruce
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
http://www.falkinsadvertising.com/
Promotional Multi Tools
Mufti tools are handy for the mechanic, salesman, and professional who is looking for an all in one gadget to accomplish those small pesky jobs that pop up every once and a while.
This is great ways to promote your business as you are a hero whenever there is an emergency.
Offer valid until July 31, 2010
Please feel free to call me to discuss different promotiional ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
Promotional Clothing Products
Spring is here and summer is just around the corner and one of the most popular promotional products out there at this time of year is “Promotional Clothing”. Here in the Okanagan golf clothing is always popular, on the golf course or in the office, but there are many other ways to promote with clothing.
Promotional clothing is a great way to market your business and build your “Brand”. An embroidered shirt has now become “fashionable”.
Promotional clothing has moved way beyond your basic “T” shirt and ball caps, (although they are still great for specific events).
Wearing a “logo” or your “Brand” at work provides a professional image for staff members and helps improve the overall appearance of the workplace. Your staff will also be visible when out in public as well increasing company visibility.
Probably one of the best ways to stand out from the crowd at trade shows, conferences and special events is to have your staff visible and professional in there branded clothing, wearing your logoed shirts makes you stand out in the crowd.
Remember promotional clothing is also a great way to show your appreciation to your clients and staff as well. They are very often prized items at golf tournaments and you will see your clients wearing your brand for a long time to come.
Why not “stand out in a crowd” and wear you brand proudly this summer.
Please feel free to call me to discuss different clothing ideas for your business.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
Promotional Products – What and Why?
According to Wikipedia, (internet encyclopedia): “Promotional Products or Advertising Specialties is the impression of company logo or information on literally tens of thousands of different products to help promote their company name or the theme they have on the product.”, in other words any item given away in any way to advertise your business or increase sales of your product or service.
You’ve seen Promotional Products used in political campaigns but companies also use them as a way to motivate or reward employees as well as to give and thank loyal customers or to entice new customers. Some examples of popular Promotional Products are coffee mugs/travel mugs, pens, pencils, T shirts, jackets and other types of clothing, umbrellas, candy, ball caps, key chains, etc, etc.
A survey of 180 college students at 5 Universities in the U.S. said that Promotional Products are “Influential and Appreciated”. 95% of these students mentioned “Appreciation” at receiving the items, and 85% could name an imprinted item in their possession or in their home. 83% said that Promotional Products would motivate them to; respond to a survey, patronize a business, purchase a product, enter a contest donate to a charity or buy a service.
A survey conducted by the PPAI (Promotional Products Association International) revealed that 71% of those surveyed had received at least Promotional item in the last year and that 76% of those people remembered the name of the business mentioned on the product; compared to only 53% remembering an advertiser mentioned in a newspaper in the past week.
Remember Promotional Products allow you to target the people you want to attract rather than using more traditional “shot gun” types of advertising.
Falkins Advertising Specialties
“Promotional Products to Brand YOUR Business”
Tel: 250-317-4333
FAX: 250-448-5730
bruce@falkinsadvertising.com
www.falkinsadvertising.com
